Give a Hand to Wild Life (a favorite from the archives)

{Give a Hand to Wild Life}

Have you ever seen this ad? This morning I was browsing twitter and saw this link that listed ideas that changed graphic design. I scrolled through the article and was reminded of one of my favorite PSAs of all time - the World Wildlife Fund's "Give a Hand to Wile Life" campaign (2008) by Saatchi & Saatchi Simko agency in Geneva.

Body painter Guido Daniele transformed hands into recognizable animals playing into the literal and figurative meaning of the slogan. This ad campaign hits extremely close to home not only because I am obsessed with tigers, but also because it hits the perfect balance between artistry and sentiment. There are so many animals from our lifetime that will not exist to see another generation (I mean, we already lost the black rhino).

What are your favorite ad campaigns of all time? The best ones are the campaigns that don't even make you realize that it's an ad campaign (like this one).